THE "snackification" of tomatoes could be vital in upping consumption, according to Monsanto.
The company's plant breeding branch, De Ruiter, held its annual Living Proof Tomato Innovation day in Melbourne last November.
More than 80 growers, suppliers, retailers and educators attended.
The event provided insights into the De Ruiter breeding pipeline and portfolio development, global tomato tastes and trends.
Visitors were also able to take in a glasshouse variety tour while growers had the chance to participate in a variety masterclass.
Consumer trends in tomatoes emerged as a key theme as attendees heard from experts on how demand for “snackable” tomato varieties like cherry and cocktail is growing around the world, as consumers seek a fast, convenient and healthy snack.
Monsanto’s global product manager for tomatoes Anne Williams was in Australia for the event. She said the industry is realising tomatoes can meet a range of consumer preferences for taste, convenience and colour.
“A pack of cherry tomatoes offers consumers a healthier alternative than a packet of sweets and we are seeing that demand translate to growth in the cherry and cocktail size categories," Ms Williams said.
"Smaller varieties are generally sweeter and we are seeing an overall preference toward these sweeter flavours and heritage tastes."
Tomatoes are playing an increasing role in the value-added vegetable segment as well, packed with other ingredients like tomato salsa and guacamole, making it easier for consumers to enjoy tomatoes in a variety of ways.
Food marketer Dr Hazel MacTavish-West spoke at the event, saying this push towards convenience brings opportunities for growers to look at how tomatoes can be paired with other food groups likes protein (especially dairy) to give consumers, a complete snacking or condiment option.
Dr MacTavish-West also pointed to increasing awareness among consumers of the health benefits of tomatoes.
“Tomatoes are starting to gain recognition as being one of the few fruits or vegetables containing lycopene, a carotenoid with very high anti-oxidant activity among other health benefits,” she said.
“And just one serve of tomato is a good source of Vitamin C providing 25 per cent of the recommended daily intake helping to support a healthy immune system and heart."
Monsanto commercial vegetables lead Rachel Palumbo said the Tomato Innovation Day was really about delighting customers and industry partners with an innovative, educational and inspirational event.
