Bold branding boasts benefits

AW
Updated November 23 2015 - 2:46pm, first published August 27 2015 - 9:07pm
NutriKiwi chairman Tim Goodacre says New Zealand's success with kiwifruit exports largely comes down to successful branding.
NutriKiwi chairman Tim Goodacre says New Zealand's success with kiwifruit exports largely comes down to successful branding.

WHEN Tim Goodacre talks about branding, it's worth listening. And Australian producers need to listen, according to Tim.

AW

Editor of Good Fruit and Vegetables.

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