QUEENSLAND lemon growers are helping to bring one of the biggest soccer clubs in the world to Australia... sort of.
Liverpool Football Club will take on the Brisbane Roar on July 17 at Suncorp Stadium, and Adelaide United on July 20 at the Adelaide Oval.
The alcoholic lemonade brand Lemon Ed has been named the match day sponsor for the tour.
Owned by Vok Beverages and launched in 2014, Lemon Ed is described as a "brewed, hard lemonade that is refreshing, easy to drink and tough to boot".
And the very lemons within the new brew come from the Sunshine State itself.
Vok Beverages group marketing manager, Chris Illman said Lemon Ed the "thirst quenching lemon squash with an alcoholic kick" would not be possible without Queensland citrus.
“Every batch is made from Queensland lemons and is brewed with passion at our Step Road Winery located in Langhorne Creek, South Australia, where our talented winemakers turn it into Australia’s new favourite lemonade for grown- ups," Mr Illman said.
While Vok Beverages would not confirm the exact growers or sources of the lemons, the company assured Fairfax Media it used Queensland lemons.
The major sporting event could provide a marketing opportunity for Australian citrus, albeit in a roundabout way.
“Being associated with a club as prestigious as Liverpool FC is truly an honour. They have a cult following, and we are extremely excited to be part of such an amazing, international event that will unite football lovers from not only around the nation, but around the globe," Mr Illman said.
“This will be Liverpool FC’s second time playing down under, and we are hoping for just as much success in Brisbane and Adelaide as there was in Melbourne in 2013.
“This match is not only exciting for football fans, but is fantastic for the economic growth of Queensland and South Australia."
