Urban China hungry for fresh produce

Ashley Walmsley
May 27 2016 - 4:00am
CHINESE WHISPERS: Managing director and CEO of Dragon Trend Malcolm Keys says Chinese customers are looking for an experience with their food that tells them where it came from.
CHINESE WHISPERS: Managing director and CEO of Dragon Trend Malcolm Keys says Chinese customers are looking for an experience with their food that tells them where it came from.

THE urbanisation of China is the single biggest economic event the world has ever seen.

Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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