Asian trade expert questions "Taste Australia" strategy

Ashley Walmsley
Updated January 30 2019 - 3:10pm, first published March 17 2018 - 5:00am
CONSUMER FIRST:  JWM Asia Holdings CEO, Noel Shield, tells the Citrus Australia Market Outlook Forum 2018 that those looking to export to Asia need to focus on a particular market and taste profile of consumers there.
CONSUMER FIRST: JWM Asia Holdings CEO, Noel Shield, tells the Citrus Australia Market Outlook Forum 2018 that those looking to export to Asia need to focus on a particular market and taste profile of consumers there.

A MAJOR Australian citrus dealer in Asia has questioned Horticulture Innovation Australia's “Taste Australia” campaign at the Citrus Australia Market Outlook Forum 2018 in Sydney this week.

Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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