Almonds continue AFL “Hard Nut” partnership

Almonds continue AFL “Hard Nut” partnership


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HARD NUT: Port Adelaide player, Travis Boak (left) is part of the Australian Almonds partnership with the AFL Players' Association. Image digitally altered.

HARD NUT: Port Adelaide player, Travis Boak (left) is part of the Australian Almonds partnership with the AFL Players' Association. Image digitally altered.

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AFL players might be hard nuts, but they also love almonds.

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SOME hard nuts in the Australia Football League are helping promote the benefits of eating almonds.

Australian Almonds has commenced its second year of a partnership with the AFL Players' Association.

According to Australian Almonds, the key benefit of the relationship is the involvement of a range of AFLW and AFL players as Ambassadors for Australian Almonds.

AA has created a number of video pieces for each ambassador, as well as recipe cards which are promoted via the social media platforms of the AFL PA and Australian Almonds.

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The partnership aims to create content that will engage Australian consumers and will communicate key messages, particularly that almonds are a healthy, high protein snack, and that almonds are an ideal snack for recovery after training or sport.

The 2018 ambassadors are:

One element within the partnership has been to promote the Australian Almonds Hard Nut competition, where people enter their favourite "hard nut" from a sporting or more personal family perspective.

The winner was a female player from Powerhouse Football Club in St Kilda who was treated to a visit at training from Tiarna Earnst on the eve of making finals.

The AFL Players Association has published a list of why players are keen on almonds:

  • Almonds are the perfect snack to keep in your bag between work and training because they are full of fibre and protein
  • There are fantastic health benefits from only eating a handful of almonds per day – whether as a snack or incorporated into meals
  • Almonds have been proven to assist in exercise recovery so they’re ideal after training – full of healthy fats and protein
  • Almonds are the ultimate healthy snack for people who lead busy, active lives
  • Almonds can be incorporated into countless healthy recipes, such as salads, breakfast dishes, desserts and main meals
  • Almonds can play an important role in maintaining a healthy heart as they are rich in healthy fats
  • Almonds are a versatile nut and can be incorporated into your daily diet in so many ways - for flavour, texture or crunch
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