A RECORD 26 greengrocers across the Perth region have gotten behind the Genuinely Southern Forests 2018 retail marketing campaign.
Now in its third year, the campaign brings the flavours of the Southern Forests into stores to inspire consumers with a schedule of food demonstrations and marketing activations.
The campaign runs across the peak season for the Southern Forests region, from October 2018 to July 2019.
Store customers will be able to sample and purchase a wide range of fresh and value-added produce, including potatoes, beetroot, stonefruit, avocados, broccoli and much more.
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The SFFC coordinates the activity on behalf of 400 members, 275 of which are producers.
Council chairman, Bevan Eatts, says the ongoing campaign demonstrates tangible results from the farm to the shop floor which is a win for everyone.
“One of the key goals of the Food Council is to actively look for market opportunities that support our members under a collective approach," Mr Eatts said.
"The retail marketing campaign brings together all of the elements of the supply chain to drive sales and increase the exposure of our regional brand to Perth consumers."
Peaches Fresh Food Market in South Fremantle is has been a founding partner since the campaigns inception in 2016.
Peaches Fresh Food Market owner, Rob Di Tullio, said it’s the genuine connection to the local producers that it loves.
"Their stories, the imagery, and of course the beautiful fresh quality produce that we can offer to our customers all under the Genuinely Southern Forests brand,” Mr Di Tullio said.
The campaign links with Genuinely Southern Forests market floor partners at Market City, Canning Vale who enable Southern Forests producers to supply Genuinely Southern Forests produce and for the 26 greengrocer partners to access Genuinely Southern Forests produce.
The SFFC is supported by a $1.5 million investment over three years through the State Government’s Royalties for Regions program to support the Council’s on-going activities in developing economic opportunities for the region.
The Southern Forests region includes the towns of Manjimup, Pemberton, Northcliffe and Walpole.
Genuinely Southern Forests Greengrocers Partners 2018/19:
• Alkimos Fresh IGA
• Atwell Fresh IGA
• Broadway IGA, Crawley
• Canning Bridge IGA, Applecross
• Carine IGA
• Duncraig Fresh IGA
• Gilberts Fresh Market, Hilton
• Gilberts Fresh Market, Mandurah
• Gilberts Fresh Market, Midland
• Gilberts Fresh Market, Willetton
• Kinross SUPA IGA
• Lynwood SUPA IGA
• Marmion IGA
• Morris Fresh IGA, Innaloo
• Mosman Fresh IGA
• Napoli Mercato, Harrisdale
• Peaches Fresh Food Market, South
• Preston Street IGA, Como
• Rossmoyne Fresh IGA
• Taylor Road IGA, Nedlands
• The Downs IGA, Wembley Downs
• The Good Grocer Applecross
• The Good Grocer Leederville IGA
• The Good Grocer Shenton Park IGA
• The Park Hive IGA, Hammond Park
• Wembley SUPA IGA