Adaptive wine tourism approaches sought for awards

The Great Wine Capitals 2021 Best of Wine Tourism Awards are set to celebrate the resilience of the South Australian wine industry during one of the most challenging years in recent times, with a simpler application process to be used this year.

Primary industries and regions agriculture, food and wine executive director, Jo Collins, said it was remarkable seeing some innovative thinking by wineries to keep engaging with their customers during COVID-19.

"We know it's been a challenging time for the wine industry during COVID-19, so the program has been adjusted so it's easier to apply and participate in this year's awards," she said.

SA Wine Industry Association chief executive, Brian Smedley, said these awards would also recognise the resilience of the wine industry at this time with some wineries showing great ingenuity.

"Despite the difficult circumstances with COVID-19, they have displayed great diversification by setting up virtual tastings, tours and interactive online experiences," he said.

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Ms Collins said overall the awards celebrate the best wine tourism experiences on offer.

"These awards place each winner into the spotlight both locally and globally, demonstrating the value of being part of the Great Wine Capitals Global Network," she said.

"SA is home to 680 wineries and 340 cellar doors.

"Our wine industry is a key contributor to our economy and a drawcard to regional SA, in 2018-19, generating $2.3 billion in revenue."

The seven categories are:

The local winners will be announced in late September, while the international award winner - selected by consumer choice - will be announced at the Great Wine Capitals annual general meeting later in the year.

Applications close August 28.

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