Melon grower traces rockmelons from farm to table using blockchain technology

Ashley Walmsley
By Ashley Walmsley
Updated March 17 2021 - 3:32am, first published March 15 2021 - 6:00pm
TRACING: A Dawson Melon Co rockmelon being scanned by a smartphone using the FreshChain technology to see where the fruit is from.

ROCKMELONS grown in the Sunraysia region have been tracked through the entire supply system right onto the plate of the consumer.

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Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

For more than a decade, Ashley Walmsley has written about Australian agriculture. Having grown up on his parents smallcrops, cane and cattle property in Queensland, but clearly unable to grow anything himself, it was a natural progression for him to pursue a career writing about rural industries. He is currently the editor of Fairfax Media’s only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. When not writing about vegetables, fruits and nuts, Ashley enjoys playing and discussing video games from a simpler time, and doing impersonations of ABC radio presenters.

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