MELON growers looking to export their products have a new tool in their belts.
Growers can now access monthly and quarterly insights into export pricing and quantities via the Melons Australia website.
This will provide growers with the most up-to-date analysis of trends in key export markets.
VM 18005 Market Intelligence Reports Melons (Protocol & Non-Protocol Markets) will provide market intelligence for melon trade in the industry's main protocol and non-protocol markets.
The project will provide 13 monthly export updates and five quarterly reports in greater depth to track Australian melon export trade and competitive positions in strategic markets.
In addition to the data reports, an innovative set of targeted market insights reports with input by in-market specialists will be available to growers and exporters.
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These specialised reports aim to increase industry understanding of factors that influence trade opportunities as the industry regains traction after the challenges of 2020.
The project is led by Wayne Prowse from Fresh Intelligence Consulting.
Mr Prowse is well known within the horticulture trade environment and has been involved in delivering strategic trade analysis and direction for the fresh produce industry for many years.
Mr Prowse said he was passionate about making sense of evidence-based data to assist growers in making effective export decisions.
"I am pleased that the melon industry has invested in expanding its export knowledge base with timely reporting and market insights," Mr Prowse said.
"This is an opportunity to work closely with growers to provide the insights they really need to understand and consolidate their export markets, while expanding into further markets."
Wayne can be contacted at wayne.prowse@bigpond.com or 0408 164 966.
Reports are available on the melon website at www.melonsaustralia.org.au/melon-export-resources/.
The initiative is melon levy-funded through Hort Innovation and will continue until August 2021 at this stage.
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