DARWIN has helped launch the mango season with the second annual Mango Madness Festival on November 13.
Held at the Darwin Waterfront, the festival celebrated all things mango-related, from variety tastings, mango-inspired artwork, music, colourful clothing, games, prizes and even a mango drink competition.
The festival helped support the mango industry's "Taste the Sunshine" video campaign currently running throughout metropolitan areas.
Northern Territory agriculture minister Nicole Manison launched the festival, saying mangoes were a big part of the NT's economy.
"It's worth over $110 million to the economy every year and we want this to grow," she said.
NT Farmers chief executive officer Paul Burke said the event was embraced by the farmers as well.
"This is such a great opportunity to bring the paddock to the city and show off our wares in the restaurants, and create an environment where our farmers can actually speak to the end users," he said.
- Mango shoot looper detected in North Queensland mango orchard
- Brisbane Produce Market Mango Auction hits $1 million raised for charities
- Itest Carbohydrates system helping farmers manage tree crop yields
Hospitality NT CEO Alex Bruce said the mango momentum should move through to the food service.
"There has been a lot of hard working going on on the farms so the challenge has been set," Mr Bruce said.
"It's now in the kitchens and over to the bars to really make sure that we make the mango shine.
"It is an iconic product for us up here in the top end."
Despite a large storm impacting on the later end of the event, hundreds of people attended.
The Northern Territory Mango Industry Association (NTMIA), is a member group of the NT Farmers Association and represents the Territory's largest horticultural production with more than $112million worth of production annually.
This equates to about 40,000 tonnes of mangoes produced from about 6350 hectares.
Sign up here to Good Fruit and Vegetables weekly newsletter for all the latest horticulture news each Thursday...