Convenience key to supermarket dominance

AW
By Ashley Walmsley
Updated December 11 2015 - 2:43am, first published August 27 2014 - 11:34pm
Professor Peter Batt, Curtin University says while supermarkets dominate with their offering of convenience, cheaper prices and general quality, greengrocers are regarded as friendlier.

THE idea of the “one stop shop” is what makes a supermarket such an attraction when it comes to buying fresh produce, a Curtin University professor told the International Horticultural Convention in Brisbane last week.

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AW

Editor of Good Fruit and Vegetables.

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