Nuts over macadamia’s rise and rise

Macadamia nut now king of the Far North Coast says new ABARE figures


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HIGH POTENTIAL: Lynwood macadamia grower Andrew Leslie explains his production ideology to 'mummy blogger' Tang Ling, Shanghai, who then broadcast the message to her two million followers on Chinese parenting website BabyTree. Clever marketing has helped the value of Australian macadamias double over the past five years.

HIGH POTENTIAL: Lynwood macadamia grower Andrew Leslie explains his production ideology to 'mummy blogger' Tang Ling, Shanghai, who then broadcast the message to her two million followers on Chinese parenting website BabyTree. Clever marketing has helped the value of Australian macadamias double over the past five years.

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Macadamia production is creating the greatest farm-gate value on the far Northern Rivers.

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MACADAMIA production is creating the greatest farm-gate value on the far Northern Rivers, outpacing beef production for the first time, according to latest ABARE figures.

“The Macadamia nut as a product is on trend,” said Australian Macadamia Society chief executive officer, Jolyon Burnett. “It ticks all the boxes in that meets the requirements of so many current diets whether they be gluten-free, vegetarian, Paleo or Vegan.”

Mr Burnett said the industry has worked hard to show local communities that farming practice can be trusted to do the right thing when it comes to environmental responsibility.

“When I see growers pulling out every second tree and forgoing perhaps $100,000 worth of nuts for the next couple of years at this time of high prices so that they can ensure the future sustainability of their farm I can tell that we have growers who really want to be a long term part of this region,” Mr Burnett said.

In recent years the Australian Macadamia Society has focused on export sales which have paid dividends with prices paid to growers rising year on year for the six seasons.

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