Protected cropping tag not a selling point... yet

Ashley Walmsley
Updated August 15 2019 - 9:35am, first published August 2 2019 - 10:00am
INSIGHT: The retail trends panel at the Protected Cropping Australia Conference 2019 Joseph Cartisano, Perfection Fresh Australia, Lee Peterson, BerryWorld Australia, Frank Barillaro, Roc Partners and Michael Engerman, Costa, with session moderator, Tristan Kitchener.
INSIGHT: The retail trends panel at the Protected Cropping Australia Conference 2019 Joseph Cartisano, Perfection Fresh Australia, Lee Peterson, BerryWorld Australia, Frank Barillaro, Roc Partners and Michael Engerman, Costa, with session moderator, Tristan Kitchener.

WHILE greenhouse and glasshouse producers are well aware of the efficiencies in protected cropping, the industry has some way to go before that translates into a consumer selling point.

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Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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