ANIMATED tomatoes form the basis of the Costa Group's latest push for its snacking tomato range.
The company launched its "Snack Attack" campaign for Perino Naturally Sweeter Snacking Tomatoes which features a series of commercials showing animated Perino tomatoes infiltrating everyday snacking moments.
It is part of Perino's upcoming rebrand aimed to differentiate the product and inspire future growth in the segment through extending consumer usage occasions.
According to the Costa Group, the rebrand was built off consumer research and insights revealing the lack of clear differentiation between tomato varieties hindered consumers' ability to make more informed choices and build brand loyalty.
Costa Group marketing manager - tomato category, Kylie McKnight said with insights pointing towards growth in the premium snacking tomato segment, the company felt it was the right time to build a strong brand foundation and brand pillars for Perino.
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"This comprehensive brand strategy and communication campaign aims to raise awareness, build familiarity and cement Perino Naturally Sweeter Snacking Tomatoes as consumer's preferred choice," Ms McKnight said.
The campaign launched organically across Facebook, Instagram and YouTube in December 2019 w
The new brand and packaging will be rolled out through Coles in the coming months.
The Perino range is exclusive to Coles.