See Saw Wines seals Swedish export deal with a twist

See Saw Wines owner Justin Jarrett, Orange, said they had completed an order for four pallets of their organic Prosecco sparkling wine.

However, it will appear for sale in Sweden rebranded as Ausecco.

"We're not allowed to sell prosecco in Europe," he said.

"We've trademarked the name Ausecco."

Prosecco, whose heritage dates back to Italian production in the late 1500s, is designated as a region and no longer a grape variety.

Like champagne and several other wines the use of the name is restricted.

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Mr Jarrett said the export deal equated to about 250 cases which would be sold in Swedish bottle shops.

"Sweden is very keen on organic production," he said.

He said the Swedish importer was positive about the deal and they hoped there would be more opportunities to export Ausecco.

Mr Jarrett said there had been further interest from Swedish buyers for more See Saw wines.

"They're looking at other See Saw products," he said.

Mr Jarrett said there was an increasing awareness and interest in people buying and drinking organic wines.

The Swedish interest follows an export deal to New York in April for the winery.

See Saw Wines sent about 350 cases of pinot noir, shiraz and chardonnay to an American distributor.

Mr Jarrett said they were pleased to pull off that deal in the early days of the coronavius pandemic which forced border closures and travel restrictions.

He said that was a breakthrough for the American market for their exports.

"The last time we exported to the American market was 2002," he said.