A FORMER grower liaison officer in the winegrape industry has become the newest recruit to fertiliser company, Haifa.
Sheri Robinson has taken up the position of sales agronomist for South Australia and the Riverina region in New South Wales.
Ms Robinson has a background in industry liaison and business management, as well as being a grower.
Her role will involved supporting growers and advisers with the efficient use of its high quality water soluble fertilisers and associated application tools.
Following a degree in agriculture from the University of Adelaide's Waite and Roseworthy campuses, majoring in viticulture and also building wider horticulture knowledge, Ms Robinson worked as a grower liaison officer in the winegrape industry.
Alongside a husband also working in the sector, her career path then found its way to NSW, where she coordinated the on-farm trials program for Charles Sturt University.
Her business and financial management experience commenced with the running of a contract viticulture and machinery services operation in the South East region of SA.
"I am a concept and logical thinker and do like to look at new solutions from that perspective of a farmer,'' Ms Robinson said.
She said she looked forward to applying her skills in a broader horticultural environment with Haifa Australia, assisting new concept thinking and the development of strategies with advisers and growers that can help improve productivity and sustainability.
"Haifa's fertiliser products are well-known for their high quality and their efficient application is vital to achieve maximum benefit and value for growers, and to strengthen the sustainability of their operations,'' she said.
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