Hong Kong lapping up South Australian wines

Each importer has joined the South Australian Wine Ambassadors Club chapter in Hong Kong - launched on Friday - and will act as global ambassadors to promote SA's world-class wine brands.

They include:

Hong Kong is the fourth-largest destination market for SA wine exports and the latest Australian Bureau of Statistics data shows that about 80 per cent of Australia's wine exports to Hong Kong come from SA - a figure anticipated to rise under the new partnership.

In the year to September 2022, exports to Hong Kong were valued at $137.4 million and represented 10 per cent of all SA wine exports.

Latest ABS data also shows about 80 per cent of Australia's wine exports to Hong Kong came from South Australia - a figure set to rise under this new partnership.

Trade and investment minister Nick Champion said SA was quickly establishing a global network of leading wine importers across the Asia-Pacific region to promote and bring in more SA wine.

"We value Hong Kong as a vital market for our premium products and recognise the importance of building trade relations through this new partnership," he said.

"The ambassadors now on board will help deliver some of South Australia's best wines in hotels, restaurants and on the shelves of specialty shops."

The SAWAC has six chapters, with 43 wine importers selected to drive sales in six key markets: Hong Kong, Japan, South Korea, Singapore, India and New Zealand.

The overseas ambassadors will help deliver an estimated 90 new-to-market wines across these markets over the next two years, as well as supplying and distributing wine from SA.

The SAWAC, established in July, is part of a four-year Wine Export Recovery and Expansion Program to boost export growth and create new markets through an international network of advocates who share a love for SA wine.

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