South Australian wines set to increase in popularity in Germany

Eighty of the state's wine brands were represented at ProWein Dusseldorf 2023, with 14 of those attending through the Government's Wine Export and Recovery Expansion Program.

The aim of the program is to help the expansion of new markets and boost global sales of premium South Australian wines, with about 60,000 wine representatives set to attend the ProWein event.

Wine regions represented at the fair are the Adelaide Plains, McLaren Vale, Wrattonbully, Coonawarra, Riverland, Barossa Valley, Eden Valley and Langhorne Creek.

Some of the participating wineries include Pure Vision Wines, Eden Hall, Ricca Terra, Gemtree, Eight at the Gate, Lou Miranda Estate, Maxwell Wines, DOWIE DOOLE, Ministry of Clouds, Auld Family Wines, Rymill Coonawarra, Bremerton Vintners, 919 Wines, and Hewitson.

The state government have provided support to five Riverland wineries to attend ProWein through a $25,000 grant and Riverland wine funding, as part of the flood recovery efforts to promote the region's reputation as a producer of world-class wines.

Trade and investment minister Nick Champion said SA winemakers and grape growers have established a strong reputation.

"Our state's winemakers and grape growers are forward thinking, innovative and at the forefront of sustainable winemaking," he said.

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"South Australian wine has a reputation for its premium quality across the globe, and we want to ensure we are at the forefront of reaching out to the low/zero alcohol markets, which are set to surge."

In year ending January 2023, South Australian wine exports to Germany were valued at $17.7 million and represented 86 per cent of the total value of Australian wine exports to the country, with Germany being the 14^th largest export of SA wine.

As the demand for low and non-alcoholic drinks have increased, non-alcoholic wine is expected to surge at a CAGR (compound annual growth rate) of 10 per cent from 2023 to 2033.

Currently the global wine market for non-alcoholic wine is valued at US$2 billion and is estimated to reach a market share of US$5.2 billion by 2033, with Germany being the world's largest and most mature no/low-alcohol market.

One of the SA producers, Pure Vision Wines, will be showcasing not only sustainable winemaking but also a zero-alcohol sparkling Chardonnay, as Pure Vision Organic Wines sales and marketing manger Jackie Amos said the fair provides SA winegrowers the opportunity to exhibit their quality wines.

"ProWein is the biggest line-up of wine and spirit producers from all over the world," she said.

"This is a fabulous opportunity to showcase our zero-alcohol sparkling wine as we know importers and distributers are seeking alternatives to traditional alcohol products."

Ms Amos said Pure Vision Organic Wines hope to find importers and distributers from countries they are not trading in.

"Europeans and consumers all over the world are looking for alternatives as they seek to moderate their alcohol consumption or remove from their lifestyle all together," she said.

Many consumers of organically produced wines all over the world are being more conscious of how their wines are made, Ms Amos said.

"We not only have organic certification, but we are certified by Sustainable Winegrowing Australia, which is a national program for grape growers and winemakers committed to making sustainable wine," she said.

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