Cheap wine sales slump hits Aussie wine exports in tight times

Andrew Marshall
August 13 2023 - 4:00am
Wine Australia says budget conscious consumers in Australia's export markets are choosing to drink less often rather than trade down to cheaper price segments. File photo.
Wine Australia says budget conscious consumers in Australia's export markets are choosing to drink less often rather than trade down to cheaper price segments. File photo.

AUSTRALIA'S overseas wine market has shrunk another 10 per cent in value as recession-bitten drinkers in the US and Britain, in particular, trim their spending habits.

Andrew Marshall

Andrew Marshall

National agribusiness writer

Andrew Marshall is the group agribusiness writer for ACM's state agricultural weeklies and websites. He is a former editor at The Land and has worked in various Rural Press group roles in Canberra, North Richmond (NSW) and Toowoomba (Qld).

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