SOME of Australian horticulture's high flyers will be on show in Hong Kong this week at one of the largest trade displays in the world, Asia Fruit Logistica (AFL).
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More than 40 Australian exhibitors will show off their produce at the event which runs from September 6 to 8.
Some 700 exhibitors from 42 countries and regions will also be showcasing their offerings.
Hort Innovation's stand will host growers and supply chain representatives from the avocado, citrus, table grape and summerfruit industries under the national Grown in Good Nature banner.
The aim of the brand is to bring to life Australia's good nature, in both geography and personality.
Hort Innovation chief executive officer, Brett Fifield, said driving international demand for Australian horticulture is a key priority for the organisation.
"Export growth has never been more important for the sector, with most industries identifying enhancing and diversifying export markets as a priority," Mr Fifield said.
"Asia Fruit Logistica provides an unparalleled opportunity for our exporting industries to promote Australia's high-quality produce on a world stage."
Citrus Australia chief executive officer, Nathan Hancock, said developing new, emerging and existing international markets is essential for the growth of the citrus industry.
"Access to international markets is an integral part of making sure our growers can remain profitable, which is why the citrus industry invests grower levies into trade-related initiatives such as market development and attending events such as AFL," Mr Hancock said.
The Grown in Good Nature brand has participated in four international trade shows to date, including AFL, Gulfood, Japan Supermarket Tradeshow and SIAL China, and hosted two trade missions (avocados to Middle East and table grapes to India).
Greg Asta of citrus grower-packer-marketer, AC Foods-Suntreat, said his company looks forward to seeing how its produce resonates with attendees at AFL this year.
"We see benefits in promoting our products at AFL and meeting new and existing customers. AFL provides a unique opportunity to meet a large number of customers in a short amount of time," Mr Asta said.
"Operating under the Grown in Good Nature brand gives our business an opportunity to highlight the benefits of being an Australian company, selling premium quality Australian-grown fruit."
David Axiotis, managing director of Asia Fruit Logistica organiser Global Produce Events, said the organisation is delighted to welcome back to Hong Kong the community of fresh produce business professionals that gathers.
Our exhibitors and visitors will meet with key buyers and suppliers from across the world and from every link of the value chain," Mr Axiotis said.
"They will get the best market insights and learn about the newest trends from industry experts and thought leaders. And theyll discover a vast array of new products and cutting-edge innovations and technologies, all in one place.
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